A competitive entrance coaching institute in Thrissur was paying ₹60,000/month to an agency and receiving fewer than 20 leads. A full Google Ads account restructure reduced cost-per-lead by 55% and more than doubled admission enquiries in 30 days.
The previous agency was running broad match keywords with a single generic landing page for all courses. The ad account had no conversion tracking — they were measuring clicks, not leads. Quality score was low (avg 4/10), driving up CPCs. The landing page had no clear CTA, no course-specific content and loaded in 6.8 seconds on mobile.
The institute was in peak admission season and losing enquiries to competitors every week this continued.
Full account audit, GA4 + GTM installed, conversion tracking verified and baseline data recorded.
Paused old campaigns, built new 5-group structure, added negatives, moved to phrase+exact match.
5 course-specific pages launched, mobile-optimised, loading under 2.8s. WhatsApp CTA as primary action.
Paused underperformers, increased bids on converting keywords. CPL dropped to ₹420 by end of month 1.
We were paying for clicks but had no idea how many became leads. Now we know exactly what each admission costs us and can scale confidently.
Get a free Google Ads audit and find out where your budget is being wasted — and how to fix it.